{"id":1404,"date":"2026-06-04T12:03:38","date_gmt":"2026-06-04T12:03:38","guid":{"rendered":"https:\/\/racingsport.xyz\/?p=1404"},"modified":"2026-06-04T12:03:38","modified_gmt":"2026-06-04T12:03:38","slug":"salford-city-wembley-defeat-manager-sacked-whats-going-on","status":"publish","type":"post","link":"https:\/\/racingsport.xyz\/?p=1404","title":{"rendered":"Salford City: Wembley defeat, manager sacked &#8211; what&#8217;s going on?"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">To understand why this matters, you must piece a few things together.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">The long-term aim from the moment in 2014 that Salford City were bought by the &#8216;Class of 92&#8217; &#8211; Scholes, Neville and his brother Phil, Ryan Giggs, Nicky Butt and, eventually, Beckham, with substantial financial backing from Singapore businessman Peter Lim &#8211; was the Championship.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">At the time, it seemed fanciful. Salford were in the second level of the Northern Premier League &#8211; the eighth tier of the English game &#8211; and sometimes playing to crowds of under 100.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">But perceptions changed with four promotions in five seasons and massive investment that helped transform Moor Lane &#8211; now known as the Peninsula Stadium &#8211; to the point barely a single element of the stadium site remains as it was.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Neville subsequently admitted it was a mistake to sack Graham Alexander in October 2020, with the club fifth in the table after an unbeaten start. As with Robinson, style of play was a reason put forward.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Richie Wellens and Gary Bowyer followed Alexander before &#8211; after an ill-fated half-season under Neil Wood &#8211; Robinson was appointed in January 2024.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">With the exception of the season Wood was in charge, Salford finished between seventh and 11th in their first six League Two campaigns.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Steady, but not the progress anticipated.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">In a <a href=\"https:\/\/www.nytimes.com\/athletic\/6645292\/2025\/09\/20\/david-beckham-gary-neville-salford-city-takeover\/\" class=\"ssrcss-18834jl-InlineLink e1kn3p7n0\">joint interview with the Athletic<span class=\"visually-hidden ssrcss-i2z2ig-VisuallyHidden e16en2lz0\">, <!-- -->external<\/span><\/a>  in September 2025, Beckham and Gary Neville admitted the club would have been in &#8220;serious trouble&#8221; had the ownership structure not changed and the funds found to go with it.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Losses over the previous seven years were estimated at \u00a322.5m and Lim ended his involvement in 2024. The outlook was &#8220;scary&#8221;.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Beckham, who has ownership experience at Inter Miami in Major League Soccer, and Neville linked up with businessmen Declan Kelly and Lord Mervyn Davies to <a href=\"https:\/\/www.bbc.com\/sport\/football\/articles\/cx2jgpw8xg6o\" class=\"ssrcss-18834jl-InlineLink e1kn3p7n0\">build a new consortium,<\/a> which included significant partners including AIG and Coca-Cola.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">In December, AIG became the club&#8217;s largest shareholder.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Salford&#8217;s restated aim was to reach the Championship in five years. They feel funding is available to achieve it, but their business model requires significant owner investment, as it always has.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>To understand why this matters, you must piece a few things together. The long-term aim from the moment in 2014&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-1404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport"],"_links":{"self":[{"href":"https:\/\/racingsport.xyz\/index.php?rest_route=\/wp\/v2\/posts\/1404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/racingsport.xyz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/racingsport.xyz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/racingsport.xyz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/racingsport.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1404"}],"version-history":[{"count":0,"href":"https:\/\/racingsport.xyz\/index.php?rest_route=\/wp\/v2\/posts\/1404\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/racingsport.xyz\/index.php?rest_route=\/wp\/v2\/media\/1405"}],"wp:attachment":[{"href":"https:\/\/racingsport.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/racingsport.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/racingsport.xyz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}