Chelsea and Nike have unveiled their 2026-27 home kit, and it brings back the famous yellow detailing seen in previous home kits, plus a new look for the club crest. <\/span><\/p>\n Following fan consultation, the club crest has been refreshed and interwoven proudly into the fabric on the front of the shirt. The Bright Blue fabric features a collar and button-down neck, with Midwest Gold accents for the rampant lion and Nike swoosh. <\/span><\/p>\n The iconic rampant lion is a feature of the Chelsea badge following Ted Drake\u2019s arrival at the Blues 75 seasons ago, and its claw marks take centre stage this year. Appearing on walls, beach murals and at concerts, a series of sightings around the world built noise beyond the boundaries of traditional storytelling. <\/span><\/p>\n Multi-city and multi-dimensional collaborations have brought the launch to life in a first for the club. With the intentional move away from a single film release, to a campaign punctuated by a series of ‘spotted in the wild’ cultural moments as famous faces donned the kit from London to Los Angeles, S\u00e3o Paulo to Sydney.<\/span><\/p>\n Justin Rose was the first to wear it at golf\u2019s PGA Championship in Pennsylvania, and it was Madonna\u2019s attire as she danced the \u2018shoulder drop\u2019 in online posts. In Brazil, in front of 30,000 at a music festival, local singer-songwriter MC Hariel performed in the home shirt.<\/span><\/p>\n That’s not all, though, as this is also the first Chelsea kit to feature Aero-FIT technology, Nike’s pinnacle expression of cooling innovation. It’s capable of channelling more than double the airflow of legacy Nike materials to reach peak performance in extreme conditions.<\/span><\/p>\n![\"Chelsea](\"https:\/\/assets.goal.com\/images\/v3\/bltffc13b2295613e68\/Chelsea%202026-27%20home%20kit.jpg?format=pjpg&quality=60&auto=webp&width=620)
![\"Chelsea](\"https:\/\/assets.goal.com\/images\/v3\/blt1d4ff7a08e34921f\/Chelsea%2026-27%20home%20kit.jpg?format=pjpg&quality=60&auto=webp&width=620)